4 Tips to Effectively Advertise Your Property

After making that important decision to sell your property, one step towards selling it is coming up with an advertisement. Nowadays, going online for property ads makes more sense than spending on newspaper ads. However, with the huge amount of online property listings, your ad needs to stand out. You need to remind yourself that it must be overwhelming for homebuyers to go through all the listings. For sure, they have an idea of what they want and they would have devised some way to pay attention only to those that resonate with their desires.

As such, your ad should carry enough information that a potential buyer needs, but at the same time should not have information that would cause him to eliminate your property from being seriously considered. The idea is to make your ad attractive for serious buyers to explore and find out more about your property.

Here are 4 tips to effectively advertise your property:

1. Be Direct

Keep your property listing short and direct to the point. This is the primary rule and it works. You need to strike a balance on what to reveal and what not.

• Do not reveal too much information that the public knows all about your property as unscrupulous people can use your property information for their scams.
• Buyers search within their price range and location. The selling price will immediately attract buyers to your ad. Your ad’s first line should also include the location since buyers are likely to skim through property listings looking for homes in areas they want to reside in.
• To entice buyers to want to know more about your property, tell what most buyers will immediately want to know: price, location, and the number of bedrooms.

2. Emphasize and downplay details

Use words and terms that will be picked up by search engines at the same time would distinguish your property such as the zip code, street, and known landmarks. If there are famous or popular joints in your area, use them to be more appealing. Provide the facts – even measurements need to be accurate.

• Include in the ad any renovations or remodeling. Buyers prefer new over old properties any time. Getting a new kitchen or bathroom, is always appealing. Another example is that if you have an herb garden in the backyard, you might want to mention that buyers can turn this into a lawn or patio instead.
• Emphasize other features like the driveway, fences, balcony, grills, store rooms, central air conditioning; window treatments, antique or vintage feature, or any organized closets.

3. Choose well

When placing your ad, choose a real estate website that has a solid reputation for their property listings. Do your research and see for yourself how they perform in a Google search.  Are their ads in the first page results? Top 10 results?

• Get to know their word or character limit, the type of photo file they require, and the accepted file size.
• Consider the loading time that a photo is opened. You may consider having fewer pixels just to reduce loading time.

4. A picture is worth a thousand words

Placing an ad always means putting your best foot forward. No matter what content you use for your ad, if you did not provide photos, your property listing weakens. Same as choosing the words used, organizing the information revealed, and the pictures you add should work to your advantage and should not be a set of photographs that function more like afterthoughts as they don’t add to the appeal of your property.

You need not be a professional photographer, but you need to play with lighting, angles, focus, and perspectives. Ask yourself what shots would best showcase the beauty of your property? Choose shots that are flattering and would add value to your ad.

The key to effective property listing is that it ropes in your viewers. And if they do make that call, and the deal is in the bag, then you know that your ad did its job. It made searchers see the property for themselves. Your searchers become your buyers.