Kinds of Properties Brokers Can Specialize In

Careers in real estate are more appealing now that the real estate market has earned its reputation as a powerful and reliable sector of the economy. But more often than not, creating and maintaining an edge in the market depends upon some degree of specialization. Choosing a real estate specialty can be the most effective weapon of all as you identify, target, and own a smaller but more profitable clientele.

Specializing helps you get clear on your brand and provides convenience in building and reinforcing it. Immediately upon settling on a real estate specialty, you’ll know who your audience is.

Here are the kinds of properties real estate brokers can specialize in:

1. Residential Brokerage

This part of the real estate industry helps people sell, buy or rent residential property. Agents sell or rent property within a reasonable time period and at a fair price as well as search for property desired by a client, also at a fair price. Agents are used by buyers and sellers since they are experts in the process of buying, selling and renting property, along with financing and negotiating plus they save the clients’ time and money by facilitating the transaction. Agents also have access to a wider selection of properties and can expose a home to more buyers or renters.

2. Commercial Brokerage

Brokers who work in commercial real estate specialize in income-producing properties such as apartments and office buildings, shopping centers, retail stores and industrial parks. Commercial brokers assist in deciding if a property is a good investment or in the leasing and managing of commercial properties.

3. Farm and Land Brokerage

Land brokers deal with land for farming and recreation as well as land for residential, commercial and industrial development. Land brokers study the income potential for properties and help decide a farm’s capacity to produce based on their knowledge of agriculture and the market.

4. Appraiser

Appraisers give expert opinions regarding the value of properties. Real estate is appraised to determine many types of values such as assessed value for tax purposes, book value for accounting purposes, present value for potential investors or rental value for income projections and insured value. They evaluate all the factors that can affect the potential use of the property at present and in the future. It must be stressed that a separate license is required here.

5. Land Developer

Through the construction of improvements, land developers attempt to put land to its most profitable use. They coordinate and supervise the project from the acquisition of land all the way through construction and final sale, including site selection, planning and layout and financing.

6. Pre-selling

Brokers who specialize in pre-selling are those that look to market and sell condos before its completion, during its construction or while still in the planning stages. They have the skill to make properties attractive and even seductively desirable to home seekers and investors.

7. Urban Planner

Urban planners work with local governments and other civic groups to develop productive and convenient ways to use land and water resources for urban renewal projects. They influence many aspects of community life as they try to accommodate the city’s future growth.

8. International Real Estate

Global transactions are becoming increasingly a trend to all kinds of business. Each of these real estate specialties can be pursued in a global arena. Real estate professionals can be a resource to consumers by assisting foreign investors or by helping local buyers invest abroad.

9. Green Construction

“Green” construction includes expertise with the latest technologies, materials, finishes, design and construction practices in building environmentally low impact, sustainable residences and the independent “green home” certification process through such entities as LEED or Green Globe.

10. Renovation

Their own first-hand experience with numerous renovation projects allows specialists to truly understand the challenges and process of home renovation and to bring to both buyers and sellers of residential renovation projects a unique perspective geared towards facilitating and streamlining the acquisition of property most suitable for such projects.

Having a real estate specialty can increase demand for your services and differentiate you from your colleagues. It’s not an easy process and it doesn’t yield immediate results, but if you’re looking for long-term success choosing a real estate specialty might be the ideal answer for you. In fact, real estate brokers who have found a specialty and pressed on are the most successful ones.