Real Estate SEO: 4 Surefire Tips to Dominate Search Results

Being in the industry of digital marketing, I came to understand how Search Engine Optimization (SEO) has taken a crucial part in building business success. And by business, I mean any type of it, including real estate agencies.

In today’s case, the digital landscape has increased its significance more than ever and professional marketers are expecting that it would continuously grow both for property selling and buying here in the Philippines. In fact, a study cited by Manila Times revealed that “almost 80% of homebuyers in the country said they have a starting point for their property searches.”

That being said, it is only smart for real estate brokers and agents to take advantage of this finding. Building an online presence to further reach prospects now sets the new marketing trend.

If you’re one real estate staff looking for great leads to convert into sales, then this article will do you a favor. We’ll be tackling how you can make your real estate business website be easily found by hundreds, if not thousands, of prospects. Yes, that is certainly possible through Search Engine Optimization (SEO). Have a good read below:

(Note: The following tips best work to real estate businesses which already have websites. If you still don’t have a business website, you can check out Dalandan Digital.)

Do your keyword research

Keywords are words that people type into Google, Bing, or Yahoo when they are looking for something. When writing an ad copy for a real estate property you’re selling, you need to include appropriate keywords so prospects can easily find you. But it’s not as simple as that; setting “house and lot for sale” as your keyword won’t do the whole trick. That keyword is too used and if you don’t want to compete to gazillion agents and brokers from different parts of the world, then you should begin localizing your keywords. Say the property you’re eyeing to sell is located in Quezon City, you can add “in Quezon City” to your keyword so they can find you for specific searches. If a buyer is really eager to purchase, he’d rather specify what he really needs into his searches.

I also suggest using SERPs Keyword Research Database and Google’s Keyword Planner so you can get an overview of what target keywords can drive traffic to your website and how difficult it could possibly be it to rank well for those keywords.

Consider updating your website

As you already have the keyword data, the next thing to do is make suitable changes to your website. Align those sets of keywords to your site’s title pages, headers, meta descriptions, and contents. Incorporate target keywords you need to rank for but also remember that it is possible for pages to get over-optimized. And so, we recommend creating your title pages and meta descriptions that are appealing to both search engines and users.

Consistently publish posts

Do you know that websites with blogs get 60 percent more traffic? Well, writing consistent posts on your website is a means to secure your traffic. You can choose to publish unique and keyword-optimized contents once or twice a week. Since it’s a real estate site, you may cover topics about home decors, renovations and some other relative subject so as to keep active engagement with your audience. You can also update them about the latest happening in the real estate industry or the current market conditions and some highlights within your community.If you ran out of subjects to write about, there’s a free tool called Blog Title Generator that can help you. I’ve attached herewith a sample result.

It’s also great if you can invite some field experts to write for your site. Chances are they would share what they’ve written to their community; with that, you’ll get to share audience and ideally draw interest to prospects.

Go Mobile

Filipinos are massive users of mobile phones. As a matter of fact, according to an article from Inquirer.net, “Filipinos prefer to use a mobile device rather than a desktop computer when connecting to the internet.”

In this regard, as a marketer, you have to be certain that your site is well-optimized for mobile usage so potential customers would stay on your website even if they are using their mobiles. If it isn’t mobile optimized, or mobile friendly at least, then you’re at the verge of losing those prospects.

Wrapping Up

Like any other procedures, boosting your business’ online presence and improving your search engine rankings take an ample amount of time and effort to see desirable results. If you find SEO too technical or if you want an even better and faster results for this type of marketing strategy, then I suggest to turn to expert SEO services in the Philippines who are adept with all those optimization processes. They can take the hassle out of customizing your websites for real estate niche, optimizing them for any devices, and building your relevant links through well-targeted set of keywords. These all will aid you generate real leads at maximum.

About the author:

Edwin Deponte is a motivational writer who is also passionate about Digital Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

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